For years, women experiencing menopause-related brain fog, mood changes, and cognitive fatigue were often told it was “normal” or something to simply push through.

Science tells a very different story.

Recent research presented at the 2025 Annual Meeting of The Menopause Society confirms what millions of women already know firsthand: menopause is associated with measurable structural and functional changes in the brain—affecting memory, mood, focus, and emotional regulation.

According to a comprehensive literature review conducted by researchers at Ponce Health Sciences University, menopause is linked to changes in key brain regions including the hippocampus, frontal cortex, and temporal lobes—areas responsible for memory, executive function, and emotional processing. These findings were highlighted by The Menopause Society and underscore that cognitive symptoms during menopause are biological, not imagined.
👉 Read the full study summary here

At the same time, the natural products industry is beginning to catch up.

Out of nearly 1,000 nominations, just 164 products were selected as finalists for the 2026 NEXTY Awards—New Hope Network’s annual recognition of innovation, integrity, and scientific rigor in wellness.

We’re proud that SEASON34 Mood & Neuro Support was named a finalist in the Supplement for the Mind category—alongside brands advancing cognitive and emotional health.

For us, this moment reflects something larger than an award.

It signals a shift away from one-size-fits-all menopause solutions and toward targeted, science-backed support that acknowledges how menopause affects the brain, not just hormones.

Women deserve care that reflects the full reality of this transition—body and mind included.