Our co-founder Irene joined The Buyer's Desk for a conversation about innovating menopausal care, and what it takes to build support that meets women where they actually are.
It is a candid look at the thinking behind SEASON34: why we built nine targeted, hormone-free formulas instead of a single product, how we keep everything grounded in science, and what it means to run this as a family business built around a transition we are living ourselves.
If you care about where women's health is going, give it a listen on Apple Podcasts.
Curious which formula fits your season? Find yours here.
