New Hope Network, the natural products industry's own publication, just told the story behind SEASON34, and it is the fullest telling of who we are and why we exist that has been published yet.
Written by journalist Dawn Reiss, the feature traces the whole arc: one woman's own perimenopause, the gap she could not find a fix for, and the mother-daughter team that set out to build one. (It also noted a nice bonus, that SEASON34 was a NEXTY Award finalist for Best New Supplement for the Mind at Expo West, but the story is the part we are proud of.)
What the feature covered
The New Hope story, written by Dawn Reiss, traces how SEASON34 began. Irene Rojas Stanbury founded the company after living perimenopause herself, and turned to her mother, Dr. Maria G. Stanbury, a gynecologist with more than 40 years of clinical and research experience, who came on as co-founder. A daughter who needed answers, and a doctor who had spent a career giving them.
As Irene told New Hope, "Perimenopause is tricky. It's like your body is glitching."
The piece lays out what makes the line different. SEASON34 launched with nine hormone-free, non-GMO, vegetarian formulas made in the United States, built around the 34 commonly recognized symptoms of the transition. They target specific symptom groups, from sleep and mood to bone and cardiovascular support, and they are designed to be fully stackable, with no single ingredient exceeding global safety standards even if all nine are taken together.
Under the hood are 13 clinically studied branded ingredients, including KSM-66 Ashwagandha, Veri-Te Resveratrol, and Saffr'Activ Saffron Extract, delivered in BioVXR delayed-release capsules so the actives reach where the body absorbs them.
The formulas are made in the United States, in a facility that holds both NSF and ISO 22000 certifications, one of only two in the country with both. As Irene put it, she wanted to manufacture at the top of the top.
Why industry recognition matters
Consumer buzz is one thing. Being vetted by the natural products industry is another. New Hope covers the brands that retailers, formulators, and buyers take seriously, and the NEXTY finalist nod puts our approach in that room. It is a signal that hormone-free, personalized, and safe-to-stack is not a marketing line for us. It is how the formulas were engineered.
Read the full story
You can read the New Hope Network feature here: Season34's hormone-free supplements target perimenopause symptoms.
To learn more about the formulas, visit us at www.season34.com.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
