We have news. SEASON34 was named in the Miami Herald.
On July 16, the Herald ran a feature on one of the biggest shifts in midlife health right now: women in their late 30s, 40s and early 50s who are done waiting, and who are building their own personalized, non-hormonal routines to manage perimenopause symptom by symptom. The movement even has a name now. They call it supplement stacking.
The trend the Herald named
The piece describes a real change in how a whole generation approaches midlife. Instead of accepting that nothing can be done, women are assembling modular routines chosen for how they actually feel, and adjusting them day to day. A calmer nighttime routine here, a clearer-head routine there. The reporting points to a global menopause market on track for tens of billions of dollars by 2033, and to a wave of brands built around the idea that midlife health should be personalized, not one-size-fits-all.
We were proud to be counted among them, described as a Coral Gables company with nine hormone-free formulas designed to be layered. As our founder, Irene Rojas Stanbury, put it to the paper, SEASON34 is "creating a personalized system that is fully stackable."
Where SEASON34 comes in
Here is the part that means the most to us. The Herald was honest about the risks of doing this alone. When you build a stack off scattered advice, ingredients overlap from bottle to bottle, doses can quietly climb past safe ranges, and most women never bring any of it up with their doctor.
That gap is the entire reason SEASON34 exists.
We did not want to add more guesswork to an already overwhelming season. So we built nine hormone-free formulas designed to work together, with the cumulative-dose math already done, so you can layer what you need and stay within safe ranges for every ingredient. One root, separate branches. Match your loudest symptom first, add another formula only if you have more than one, and let the system do the balancing for you.
Built by a mother and a daughter
SEASON34 started at a kitchen table, not a boardroom. A daughter living perimenopause, and her mother, a physician, who kept watching women get handed either hormones or a shrug. The stacking movement the Herald describes is exactly the audience we set out to serve, with real science and real guardrails instead of a trend.
Read the full story
You can read the Miami Herald feature here: More Women Are Mixing and Matching Supplements to Manage Perimenopause.
If you are piecing your own routine together right now, you are not doing it wrong, and you are not alone. To learn more, visit us at www.season34.com.
